One Salesforce organization for a book publisher's eight databases and CRM

A book publisher ran its business across eight separate production databases and a HubSpot CRM. Information about authors, manuscripts and books lived in different places, which made it hard to see the full picture of an author or a title from first contact through publication.

One system that supports every stage of the publishing process: acquisition, author onboarding, editing, design, production and publicity.

We designed the architecture for a single Salesforce organization that brings together the data from all eight production databases and HubSpot.

1. One data model. We mapped the data in each source to a shared model in Salesforce, so an author or a book is one record, not nine.
2. Every source connected. Each production database and the HubSpot CRM feeds the Salesforce organization.
3. One place to work. Sales, publication coordinators, production and publicity teams work from the same records.